Customer knowledge management improving customer relationship through knowledge application
This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin
Springer
2011
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company. |
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| Physical Description: | xvi, 143 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 131-137) and index |
| ISBN: | 9783642164743 3642164749 |
Customer Relationship Management Concept, Strategy, and Tools