Gurus on Marketing
one stop résumé of the major gurus who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key conce...
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| Format: | Book |
| Language: | English |
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London
Thorogood
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The marketing gurus lessons from the best marketing books of all time