Vision and Values in Design Management
This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Lausanne
AVA Academia
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Vision in design a guidebook for innovators 
Design Management Managing Design Strategy, Process and Implementation