Vision and Values in Design Management

This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to...

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Bibliographic Details
Main Author: Hands, David Ph. D. (Author)
Format: Manuscript Book
Language:English
Published: Lausanne AVA Academia 2009
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