Vision and Values in Design Management
This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to...
Saved in:
| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Lausanne
AVA Academia
2009
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management. |
|---|---|
| Item Description: | "An AVA Academia advanced title." |
| Physical Description: | 191 pages illustration (chiefly colour) 30 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9782940373796 2940373795 |
Vision in design a guidebook for innovators 
Design Management Managing Design Strategy, Process and Implementation