Marketing essentials in hospitality and tourism foundations and practices

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Bibliographic Details
Main Author:	Shoemaker, Stowe
Other Authors:	Shaw, Margaret 1949-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall 2008 ©2008
Subjects:	Tourism > Marketing Hospitality industry > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780131708273 \|q paperback \|q paperback
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041	0	#	\|a eng
090	0	0	\|a TX911.3.M3 \|b S553 2008
100	1	#	\|a Shoemaker, Stowe
245	1	0	\|a Marketing essentials in hospitality and tourism \|b foundations and practices \|c Stowe Shoemaker, Margaret Shaw
264	#	1	\|a Upper Saddle River, N.J. \|b Pearson/Prentice Hall \|c 2008
264	#	1	\|c ©2008
300	#	#	\|a xxv, 611 pages \|b color illustrations, color maps \|c 28 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Tourism \|x Marketing
650	#	0	\|a Hospitality industry \|x Marketing
700	1	#	\|a Shaw, Margaret \|d 1949-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=427322
964	#	#	\|c BOK \|d BM