Strategic marketing management a business process approach

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Bibliographic Details
Main Author:	Moutinho, Luiz
Other Authors:	Southern, G. Geoff
Format:	Book
Published:	Hampshire, UK Cengage Learning 2010
Subjects:	Marketing > Management Strategic planning > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781844800001 (pbk.)
020	#	#	\|a 1844800008
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5414 \|b .M67 2010
100	1	#	\|a Moutinho, Luiz
245	1	0	\|a Strategic marketing management \|b a business process approach \|c Luiz Moutinho & Geoff Southern
260	#	#	\|a Hampshire, UK \|b Cengage Learning \|c 2010
300	#	#	\|a xxii, 490 p. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning \|x Management
700	1	#	\|a Southern, G. \|q Geoff
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=426615
964	#	#	\|c BOK \|d AC
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