Strategic marketing management a business process approach

Strategic marketing management a business process approach

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Bibliographic Details
Main Author: Moutinho, Luiz
Other Authors: Southern, G. Geoff
Format: Book
Published: Hampshire, UK Cengage Learning 2010
Subjects:
Marketing > Management
Strategic planning > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 490 p. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9781844800001 (pbk.)
1844800008

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