Trademarks, brands, and competitiveness

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Bibliographic Details
Other Authors:	Lopes, Teresa da Silva 1968-, Duguid, Paul 1954-
Format:	Book
Published:	aNew York Routledge 2010
Series:	Routledge international studies in business history v.19
Subjects:	Brand name products > History Competition > History Commerce > History Trademarks > History
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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020	#	#	\|a 9780415776936
020	#	#	\|a 0415776937
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b T73 2010
245	0	0	\|a Trademarks, brands, and competitiveness \|c edited by Teresa da Silva Lopes and Paul Duguid
260	#	#	\|a aNew York \|b Routledge \|c 2010
300	#	#	\|a xv, 248 p. \|b ill. \|c 24 cm
490	1	#	\|a Routledge international studies in business history \|v v.19
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x History
650	#	0	\|a Competition \|x History
650	#	0	\|a Commerce \|x History
650	#	0	\|a Trademarks \|x History
700	1	#	\|a Lopes, Teresa da Silva \|d 1968-
700	#	#	\|a Duguid, Paul \|d 1954-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=426443
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