Developing winning brand strategies

Developing winning brand strategies

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Bibliographic Details
Main Author: Finskud, Lars
Format: Book
Published: New York, NY Business Expert 2009
Subjects:
Branding (Marketing)
Marketing
Consumers' preferences > Brand name products
Advertising > Brand name products
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Marketing strategy collection"--Cover
Physical Description:104 p. 22 cm
Bibliography:Includes bibliographical references and index
ISBN:9789746521277
9746521276

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