Qualitative research methods in public relations and marketing communications

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Bibliographic Details
Main Author:	Daymon, Christine
Other Authors:	Holloway, Immy
Format:	Book
Published:	London Routledge 2011
Edition:	2nd ed
Subjects:	Qualitative research > Public relations > Research > Methodology Corporations > Public relations > Research > Methodology Marketing research > Methodology > Methodology Public relations > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Daymon, Christine
245	1	0	\|a Qualitative research methods in public relations and marketing communications \|c Christine Daymon and Immy Holloway
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Routledge \|c 2011
300	#	#	\|a xi, 397 p. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Qualitative research \|x Public relations \|x Research \|x Methodology
650	#	0	\|a Corporations \|x Public relations \|x Research \|x Methodology
650	#	0	\|a Marketing research \|x Methodology \|x Methodology
650	#	0	\|a Public relations \|x Research \|x Methodology
700	1	#	\|a Holloway, Immy
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