Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

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Bibliographic Details
Main Author: Daymon, Christine
Other Authors: Holloway, Immy
Format: Unknown
Published: London Routledge 2011
Edition:2nd ed
Subjects:
Qualitative research > Public relations > Research > Methodology
Corporations > Public relations > Research > Methodology
Marketing research > Methodology > Methodology
Public relations > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 397 p. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415471176 (hbk.)
0415471176 (hbk.)
9780415471183 (pbk.)
0415471184 (pbk.)

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