Measurement in marketing research an alternative framework

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Bibliographic Details
Main Author:	Salzberger, Thomas
Format:	Book
Published:	Cheltenham, UK Edward Elgar 2009
Subjects:	Marketing research Marketing research > Methodology Rasch models > Methodology
Online Access:	Click Here to View Status and Holdings.
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001	wils-426170
020	#	#	\|a 9781848441651
020	#	#	\|a 1848441657
040	#	#	\|a ITMB
090	0	0	\|a HF5415.2 \|b .S25 2009
100	1	#	\|a Salzberger, Thomas
245	1	0	\|a Measurement in marketing research \|b an alternative framework \|c Thomas Salzberger
260	#	#	\|a Cheltenham, UK \|b Edward Elgar \|c 2009
300	#	#	\|a xvii, 482 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
650	#	0	\|a Marketing research \|x Methodology
650	#	0	\|a Rasch models \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=426170
964	#	#	\|c BOK \|d 01
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