Measurement in marketing research an alternative framework

Measurement in marketing research an alternative framework

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Bibliographic Details
Main Author: Salzberger, Thomas
Format: Book
Published: Cheltenham, UK Edward Elgar 2009
Subjects:
Marketing research
Marketing research > Methodology
Rasch models > Methodology
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 482 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781848441651
1848441657

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