Strategic marketing an introduction

Strategic marketing an introduction

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Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business...

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Bibliographic Details
Main Author: Proctor, Tony (Author)
Format: Unknown
Language:English
Published: London Routledge 2008
Edition:2nd edition
Subjects:
Marketing > Management
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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Summary:Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy
Physical Description:xii, 335 pages illustrations 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415458160
0415458161

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