Strategic marketing an introduction
Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2008
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy |
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| Physical Description: | xii, 335 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780415458160 0415458161 |
Strategic marketing an introduction