Contemporary strategic marketing
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| Other Authors: | , , , |
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| Format: | Book |
| Published: |
Houndmills
Palgrave Macmillan
2008
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 462 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230507203 0230507204 |
Strategic marketing