The nature of marketing marketing to the swarm as well as the herd

The nature of marketing marketing to the swarm as well as the herd

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of co...

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Bibliographic Details
Main Author: Brymer, Chuck (Author)
Format: Book
Language:English
Published: London Palgrave Macmillan 2009
Subjects:
Market segmentation
Marketing
Online Access:Click Here to View Status and Holdings.
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650 # 0 |a Marketing 
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