The nature of marketing marketing to the swarm as well as the herd
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of co...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Palgrave Macmillan
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community |
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| Physical Description: | xiii, 205 pages illustrations (chiefly colour) 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230203365 0230203361 |
The market segmentation workbook target marketing for marketing managers