Introduction to mass communication media literacy and culture
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the ma...
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| Format: | Unknown |
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New York, NY
McGraw-Hill
2012
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| Edition: | 7th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Introduction to mass communication media literacy and culture