Introduction to mass communication media literacy and culture

Introduction to mass communication media literacy and culture

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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the ma...

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Bibliographic Details
Main Author: Baran, Stanley J.
Format: Unknown
Published: New York, NY McGraw-Hill 2012
Edition:7th ed
Subjects:
Media literacy
Mass media
Mass media and culture
Online Access:Click Here to View Status and Holdings.
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