Introduction to mass communication media literacy and culture
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the ma...
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| Format: | Unknown |
| Published: |
New York, NY
McGraw-Hill
2012
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-425879 | ||
| 005 | 2020419145345 | ||
| 020 | # | # | |a 9780073526157 |
| 020 | # | # | |a 0073526150 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a P90 |b .B284 2012 |
| 100 | 1 | # | |a Baran, Stanley J. |
| 245 | 1 | 0 | |a Introduction to mass communication |b media literacy and culture |c Stanley Baran |
| 250 | # | # | |a 7th ed |
| 260 | # | # | |a New York, NY |b McGraw-Hill |c 2012 |
| 300 | # | # | |a xx, 449 p. |b col. ill. |c 28 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. |
| 650 | # | 0 | |a Media literacy |
| 650 | # | 0 | |a Mass media |
| 650 | # | 0 | |a Mass media and culture |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=425879 |
| 964 | # | # | |c BOK |d MC |
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Introduction to mass communication media literacy and culture