Mass media in a changing world
Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worl...
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| Format: | Book |
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New York, NY
McGraw-Hill
2012
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| Edition: | 4th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media. |
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| Physical Description: | xxvii, 498 p. ill. (chiefly col.) 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780073512013 007351201X |
Mass media in a changing world