Integrated communication synergy of persuasive voices
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
Mahwah, N.J.
L. Erlbaum Associates
1996
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| Series: | Advertising and consumer psychology
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Integrated Marketing Communications 
Integrated marketing communications