Integrated communication synergy of persuasive voices

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Bibliographic Details
Other Authors:	Thorson, Esther, Moore, Jeri
Format:	Book
Published:	Mahwah, N.J. L. Erlbaum Associates 1996
Series:	Advertising and consumer psychology
Subjects:	Communication in marketing > Congresses > Management Marketing > Congresses > Management
Online Access:	Click Here to View Status and Holdings.
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