Integrated communication synergy of persuasive voices

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Bibliographic Details
Other Authors:	Thorson, Esther, Moore, Jeri
Format:	Book
Published:	Mahwah, N.J. L. Erlbaum Associates 1996
Series:	Advertising and consumer psychology
Subjects:	Communication in marketing > Congresses > Management Marketing > Congresses > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780805813913
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.123 \|b .I58 1996
245	0	0	\|a Integrated communication \|b synergy of persuasive voices \|c edited by Esther Thorson, Jeri Moore
260	#	#	\|a Mahwah, N.J. \|b L. Erlbaum Associates \|c 1996
300	#	#	\|a ix, 386 p. \|b ill. \|c 24 cm
490	1	#	\|a Advertising and consumer psychology
500	#	#	\|a Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing \|v Congresses \|x Management
650	#	0	\|a Marketing \|v Congresses \|x Management
700	1	#	\|a Thorson, Esther
700	#	#	\|a Moore, Jeri
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=425666
964	#	#	\|c BOK \|d MC
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