Integrated communication synergy of persuasive voices

Integrated communication synergy of persuasive voices

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Bibliographic Details
Other Authors: Thorson, Esther, Moore, Jeri
Format: Unknown
Published: Mahwah, N.J. L. Erlbaum Associates 1996
Series:Advertising and consumer psychology
Subjects:
Communication in marketing > Congresses > Management
Marketing > Congresses > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992
Physical Description:ix, 386 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0805813918
9780805813913

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