Advertising media planning

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Bibliographic Details
Main Author:	Sissors, Jack Zanville 1919-
Other Authors:	Baron, Roger B.
Format:	Unknown
Published:	New York McGraw-Hill 2010
Edition:	7th ed
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0071703128
020	#	#	\|a 9780071703123
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .S57 2010
100	1	#	\|a Sissors, Jack Zanville \|d 1919-
245	1	0	\|a Advertising media planning \|c Jack Z. Sissors and Roger B. Baron
250	#	#	\|a 7th ed
260	#	#	\|a New York \|b McGraw-Hill \|c 2010
300	#	#	\|a xiv, 480 p. \|b ill., map \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising media planning
700	1	#	\|a Baron, Roger B.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=425662
964	#	#	\|c BOK \|d P1
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