Advertising media planning

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Bibliographic Details
Main Author: Sissors, Jack Zanville 1919-
Other Authors: Baron, Roger B.
Format: Unknown
Published: New York McGraw-Hill 2010
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 480 p. ill., map 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0071703128
9780071703123