Research in media promotion

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Bibliographic Details
Other Authors:	Eastman, Susan Tyler
Format:	Book
Published:	Mahwah, N.J. Lawrence Erlbaum Associates 2000
Series:	LEA's communication series
Subjects:	Advertising > Television programs > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9780805833829
020	#	#	\|a 080583382X
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a PN1992.8.A32 \|b R47 2000
245	0	0	\|a Research in media promotion \|c edited by Susan Tyler Eastman
260	#	#	\|a Mahwah, N.J. \|b Lawrence Erlbaum Associates \|c 2000
300	#	#	\|a xiii, 365 p. \|c 23 cm
490	1	#	\|a LEA's communication series
500	#	#	\|a A collection of 11 original studies
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Advertising \|x Television programs \|z United States
700	1	#	\|a Eastman, Susan Tyler
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=425616
964	#	#	\|c BOK \|d P1