THE PRACTICE of PUBLIC RELATIONS

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, The Practice of Public Relations is truly an "in-your-face" public relations textbook. The 11th edition continues the theme of giving readers the knowle...

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Bibliographic Details
Main Author: Seitel, Fraser P. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2011
Edition:ELEVENTH EDITION
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