THE PRACTICE of PUBLIC RELATIONS
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, The Practice of Public Relations is truly an "in-your-face" public relations textbook. The 11th edition continues the theme of giving readers the knowle...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2011
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| Edition: | ELEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780136088905 |q paperback |
| 020 | # | # | |a 0136088902 |q paperback |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Seitel, Fraser P. |e author |
| 245 | 1 | 4 | |a THE PRACTICE of PUBLIC RELATIONS |c Fraser P. Seitel |
| 250 | # | # | |a ELEVENTH EDITION |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2011 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xxxi, 448 pages |b illustrations (chiefly colour) |c 26 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, The Practice of Public Relations is truly an "in-your-face" public relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations, including heavy emphasis on social media and ethics |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Public relations |z United States |
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The practice of public relations