THE PRACTICE of PUBLIC RELATIONS
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, The Practice of Public Relations is truly an "in-your-face" public relations textbook. The 11th edition continues the theme of giving readers the knowle...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2011
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| Edition: | ELEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, The Practice of Public Relations is truly an "in-your-face" public relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations, including heavy emphasis on social media and ethics |
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| Physical Description: | xxxi, 448 pages illustrations (chiefly colour) 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780136088905 0136088902 |
The practice of public relations