Essentials of visual communication

Essentials of visual communication

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influe...

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Bibliographic Details
Main Author: Bergstrom, Bo 1946-
Format: Unknown
Published: London Laurence King Pub. 2008
Subjects:
Visual communication
Graphic arts
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781856695770 (pbk.) 
020 # # |a 1856695778 (pbk.) 
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090 0 0 |a P93.5  |b .B47 2008 
100 1 # |a Bergstrom, Bo  |d 1946- 
245 1 0 |a Essentials of visual communication  |c Bo Bergstrom 
246 3 0 |a Visual communication 
260 # # |a London  |b Laurence King Pub.  |c 2008 
300 # # |a 240 p.  |b col. ill.  |c 28 cm 
504 # # |a Includes bibliographical references (p. 234-235) and index 
520 # # |a Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference. 
526 0 # |a FTS412  |b CAFF235  |5 FF 
526 0 # |a Visual Communication For Scenography  |b Bachelor of Theatre (Honors) Scenography  |5 Faculty of Film, Theatre and Animation 
650 # 0 |a Visual communication 
650 # 0 |a Graphic arts 
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