The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
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Main Author: | |
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Format: | Book |
Published: |
Hoboken, NJ
John Wiley & Sons
2010
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-425503 | ||
020 | # | # | |a 9780470547816 (pbk.) |
020 | # | # | |a 0470547812 (pbk.) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.1265 |b .S36 2010 |
100 | 1 | # | |a Scott, David Meerman |
245 | 1 | 4 | |a The new rules of marketing and PR |b how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly |c David Meerman Scott |
246 | 1 | # | |a New rules of marketing and public relations |
250 | # | # | |a 2nd ed |
260 | # | # | |a Hoboken, NJ |b John Wiley & Sons |c 2010 |
300 | # | # | |a xxx, 289 p. |c 23 cm |
500 | # | # | |a Includes index |
650 | # | 0 | |a Public relations |
650 | # | 0 | |a Internet marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=425503 |
964 | # | # | |c BOK |d P1 |
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