The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

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Bibliographic Details
Main Author: Scott, David Meerman
Format: Book
Published: Hoboken, NJ John Wiley & Sons 2010
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxx, 289 p. 23 cm
ISBN:9780470547816 (pbk.)
0470547812 (pbk.)