Advertising AND Societies Global Issues

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of wome...

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Bibliographic Details
Main Authors: Frith, Katherine Toland (Author), Mueller, Barbara 1958- (Author)
Format: Book
Language:English
Published: New York Peter Lang Publishing Inc. 2010
Edition:Second edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781433103858  |q paperback 
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040 # # |a DLC  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5823  |b .F75 2010 
100 1 # |a Frith, Katherine Toland  |e author 
245 1 0 |a Advertising AND Societies  |b Global Issues  |c KATHERINE TOLAND FRITH & BARBARA MUELLER 
250 # # |a Second edition 
264 # 1 |a New York  |b Peter Lang Publishing Inc.  |c 2010 
264 # 4 |c ©2010 
300 # # |a xiv, 264 pages  |b illustrations  |c 26 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use 
526 0 # |a EAD413  |b AD241  |5 AD 
526 0 # |a Advertising History  |b Bachelor in Graphic Design (Honours)  |5 Faculty of Art and Design 
650 # 0 |a Advertising 
650 # 0 |a Advertising  |x Social aspects 
650 # 0 |a Intercultural communication 
700 1 # |a Mueller, Barbara  |d 1958-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=425390