CONTEMPORARY advertising
"Contemporary Advertising, 12/e" is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2009
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| Edition: | twelfth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essentials of Contemporary Advertising