STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS

STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS

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Bibliographic Details
Main Authors: Andreasen, Alan R. 1934- (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson Prentice Hall 2008
Edition:Seventh Edition
Subjects:
Nonprofit organizations > Marketing
Online Access:Click Here to View Status and Holdings.
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