Product research the art and science behind successful product launches

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Bibliographic Details
Other Authors: Raghavan, N. R. Srinivasa, Cafeo, John A.
Format: Unknown
Published: Dordrecht Springer 2009
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Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.153  |b .P755 2009 
245 0 0 |a Product research  |b the art and science behind successful product launches  |c N.R. Srinivasa Raghavan, John A. Cafeo, editors 
260 # # |a Dordrecht  |b Springer  |c 2009 
300 # # |a xii, 305 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a New products 
650 # 0 |a Engineering design 
700 1 # |a Raghavan, N. R. Srinivasa 
700 # # |a Cafeo, John A. 
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