Product research the art and science behind successful product launches

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Bibliographic Details
Other Authors:	Raghavan, N. R. Srinivasa, Cafeo, John A.
Format:	Book
Published:	Dordrecht Springer 2009
Subjects:	New products Engineering design
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.153 \|b .P755 2009
245	0	0	\|a Product research \|b the art and science behind successful product launches \|c N.R. Srinivasa Raghavan, John A. Cafeo, editors
260	#	#	\|a Dordrecht \|b Springer \|c 2009
300	#	#	\|a xii, 305 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a New products
650	#	0	\|a Engineering design
700	1	#	\|a Raghavan, N. R. Srinivasa
700	#	#	\|a Cafeo, John A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=424867
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