Product research the art and science behind successful product launches

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Bibliographic Details
Other Authors: Raghavan, N. R. Srinivasa, Cafeo, John A.
Format: Book
Published: Dordrecht Springer 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 305 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9789048128594
9048128595