SUCCESSFUL EVENT MANAGEMENT A PRACTICAL HANDBOOK

SUCCESSFUL EVENT MANAGEMENT A PRACTICAL HANDBOOK

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Combining theoretical perspectives with practical guidance, Successful Event Management is the essential guide for students and practitioners. The numerous case studies provide insights into every aspect of the organization and running of events. This third edition includes enhanced sections on cat...

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Bibliographic Details
Main Author: Shone, Anton
Other Authors: Parry, Bryn
Format: Book
Language:English
Published: Andover, Hampshire Cengage Learning 2010
Edition:3rd ed
Subjects:
Special events > Management
Special events > Planning
Online Access:Click Here to View Status and Holdings.
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Summary:Combining theoretical perspectives with practical guidance, Successful Event Management is the essential guide for students and practitioners. The numerous case studies provide insights into every aspect of the organization and running of events. This third edition includes enhanced sections on catering, ticketing, logistics and operations along with updated features on the development of the Olympic Games and the Salzburg Festival. There are also several new case studies, including cases on the Edinburgh Festival and Liverpool's year as the European Capital of Culture.
Item Description:Includes index
Physical Description:xvii, 263 pages colour illustrations, maps 25 cm
ISBN:9781408020753
1408020750

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