SUCCESSFUL EVENT MANAGEMENT A PRACTICAL HANDBOOK
Combining theoretical perspectives with practical guidance, Successful Event Management is the essential guide for students and practitioners. The numerous case studies provide insights into every aspect of the organization and running of events. This third edition includes enhanced sections on cat...
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| Format: | Book |
| Language: | English |
| Published: |
Andover, Hampshire
Cengage Learning
2010
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Combining theoretical perspectives with practical guidance, Successful Event Management is the essential guide for students and practitioners. The numerous case studies provide insights into every aspect of the organization and running of events. This third edition includes enhanced sections on catering, ticketing, logistics and operations along with updated features on the development of the Olympic Games and the Salzburg Festival. There are also several new case studies, including cases on the Edinburgh Festival and Liverpool's year as the European Capital of Culture. |
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| Item Description: | Includes index |
| Physical Description: | xvii, 263 pages colour illustrations, maps 25 cm |
| ISBN: | 9781408020753 1408020750 |
SUCCESSFUL EVENT MANAGEMENT A PRACTICAL HANDBOOK