Design thinking integrating innovation, customer experience and brand value

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support...

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Bibliographic Details
Other Authors: Lockwood, Thomas (Editor)
Format: Book
Language:English
Published: New York, NY Allworth Press 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781581156683  |q paperback 
020 # # |a 1581156685  |q paperback 
040 # # |a DLC  |b eng  |d UiTm  |e rda 
041 0 # |a eng 
090 0 0 |a TS171.4  |b .D47 2009 
245 0 0 |a Design thinking  |b integrating innovation, customer experience and brand value  |c edited by Thomas Lockwood 
264 # 1 |a New York, NY  |b Allworth Press  |c 2009 
264 # 4 |c ©2009 
300 # # |a xvii, 285 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. 
526 0 # |a GDG676  |b AD241  |5 AD 
526 0 # |a Service Design  |b Bachelor in Graphic Design (Honors)  |5 Faculty of Art & Design 
650 # 0 |a Industrial design 
650 # 0 |a Product design 
700 1 # |a Lockwood, Thomas  |e editor 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422977 
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