ESSENTIALS OF MARKETING RESEARCH

ESSENTIALS OF MARKETING RESEARCH

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Bibliographic Details
Main Authors: Zikmund, William G. (Author), Babin, Barry J. (Author)
Format: Book
Language:English
Published: Australia SOUTH-WESTERN CENGAGE Learning 2010
Edition:FOURTH EDITION
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xix, 436 pages colour illustrations 28 cm
ISBN:9781439047545 (paperback)
1439047545 (paperback)

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