RESEARCH METHODS FOR BUSINESS A Skill-Building Approach
Research Methods for a Skill-Building Approach, 5th Edition, is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
John Wiley & Sons Ltd
2010
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Sekaran, Uma |e author |
| 245 | 1 | 0 | |a RESEARCH METHODS FOR BUSINESS |b A Skill-Building Approach |c Uma Sekaran and Roger Bougie |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a United Kingdom |b John Wiley & Sons Ltd |c 2010 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a xx, 468 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Research Methods for a Skill-Building Approach, 5th Edition, is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area, defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods |
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RESEARCH METHODS FOR BUSINESS A Skill-Building Approach