BASIC MARKETING RESEARCH

This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.

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Bibliographic Details
Main Authors:	Churchill, Gilbert A. (Author), Brown, Tom J. (Author), Suter, Tracy A. (Author)
Format:	Book
Language:	English
Published:	Mason, OH South-Western Cengage Learning 2010
Edition:	7th edition
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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