BASIC MARKETING RESEARCH

BASIC MARKETING RESEARCH

Show other versions (5)

This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.

Saved in:
Bibliographic Details
Main Authors: Churchill, Gilbert A. (Author), Brown, Tom J. (Author), Suter, Tracy A. (Author)
Format: Book
Language:English
Published: Mason, OH South-Western Cengage Learning 2010
Edition:7th edition
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items