BASIC MARKETING RESEARCH

BASIC MARKETING RESEARCH

Show other versions (5)

This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.

Saved in:
Bibliographic Details
Main Authors: Churchill, Gilbert A. (Author), Brown, Tom J. (Author), Suter, Tracy A. (Author)
Format: Book
Language:English
Published: Mason, OH South-Western Cengage Learning 2010
Edition:7th edition
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000cam#a2200000#i#4501
001 wils-422797
005 202182395331
008 211029t20102010XXU ag# ##001 ##eng#D
020 # # |a 9781439041390  |q hardback 
020 # # |a 1439041393  |q hardback 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.2  |b .C48 2010 
100 1 # |a Churchill, Gilbert A.  |e author 
245 1 0 |a BASIC MARKETING RESEARCH  |c Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter 
250 # # |a 7th edition 
264 # 1 |a Mason, OH  |b South-Western Cengage Learning  |c 2010 
264 # 4 |c ©2010 
300 # # |a xxvi, 594 pages  |b illustrations  |c 29 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field. 
650 # 0 |a Marketing research 
700 1 # |a Brown, Tom J.  |e author 
700 # # |a Suter, Tracy A.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422797 
964 # # |c BOK  |d AP 
998 # # |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2||01700##a0011.2.2|| 

Similar Items