BASIC MARKETING RESEARCH

BASIC MARKETING RESEARCH

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This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.

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Bibliographic Details
Main Authors: Churchill, Gilbert A. (Author), Brown, Tom J. (Author), Suter, Tracy A. (Author)
Format: Book
Language:English
Published: Mason, OH South-Western Cengage Learning 2010
Edition:7th edition
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
Physical Description:xxvi, 594 pages illustrations 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9781439041390
1439041393

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