BASIC MARKETING RESEARCH
This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
South-Western Cengage Learning
2010
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| Edition: | 7th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field. |
|---|---|
| Physical Description: | xxvi, 594 pages illustrations 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781439041390 1439041393 |
BASIC MARKETING RESEARCH CUSTOMER INSIGHTS AND MANAGERIAL ACTION