Marketing research

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Bibliographic Details
Main Authors: Burns, Alvin C. (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Upper Saddle, N.J Prentice Hall 2010
Edition:6th ed
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a Burns, Alvin C.  |e author 
245 1 0 |a Marketing research  |c Alvin C. Burns, Ronald F. Bush 
250 # # |a 6th ed 
264 # 1 |a Upper Saddle, N.J  |b Prentice Hall  |c 2010 
264 # 4 |c ©2010 
300 # # |a xxvii, 669 pages  |b chiefly colour illustrations  |c 27 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
630 0 0 |a SPSS for Windows 
650 # 0 |a Marketing research 
700 1 # |a Bush, Ronald F.  |e author 
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