Basic marketing a marketing strategy planning approach

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome Edmund Jerome, Cannon, Joseph P. Edmund Jerome
Format:	Book
Published:	Boston McGraw-Hill Irwin 2011
Edition:	18th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-422771
020	#	#	\|a 9780073529950 (alk. paper)
020	#	#	\|a 0073529958 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .M369 2011
100	1	#	\|a Perreault, William D.
245	1	0	\|a Basic marketing \|b a marketing strategy planning approach \|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
250	#	#	\|a 18th ed
260	#	#	\|a Boston \|b McGraw-Hill Irwin \|c 2011
300	#	#	\|a xxxix, 746, [41] p. \|b ill. (some col.) \|c 29 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
700	1	#	\|a McCarthy, E. Jerome \|q Edmund Jerome
700	#	#	\|a Cannon, Joseph P. \|q Edmund Jerome
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422771
964	#	#	\|c BOK \|d P1
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